Last quarter during Finals week my team and I went to visit Mattel Incorporated in El Segundo, California. We were fortunate to meet with a few of the people in the digital department. They were very welcoming and gave us the run down on their company, their products, and the “phygital” (physical and digital) side of their company. We presented our concept as well (we have since decided to narrow our focus and decided to go through with the Shapeformer, formally known as Cube Creator). They gave us some feedback and offered to help with marketing and other aspects of our concept, even offering to meet up with us. We look forward to continuing our relationship with them and learning fro their experiences in the company.
Week 1 we are continuing to work with the Arduinos, potentiometers, accelerometer, and Bluetooth connection. One of the members has gotten one of the potentiometers to work. We’ve split up the work so that each member if figuring out how to use each thing listed above (and one member is focusing on learning Unity). Once we get each item to work individually we will then combine them and hopefully get a functional concept complete by the middle of this quarter.

Amihan Amargo, I.o.Toys